With it's early '90s aesthetic, colourful suits, and cute dancing, this video is one of the most precious things I currently know of. I would like to personally try on all of the featured outfits myself.
2. Twice - TT
This video has a very cute and spooky theme, and utilises Halloween costumes nicely.
This one has some really nice choreography and is filmed in a way that makes it feel fresh, unique, and emotive. It's simple, but uses that simplicity well.
This video has a fun and quirky time travel concept that makes it so rewatchable, and it has really nice, calm, muted colour grading.
I'll end on a very colourful and cartoonish note with this slightly surreal video, which has lots going on visually, including animated portions and some very deadpan humour.